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OTT/Connected TV

OTT, stands for over-the-top, named in reference to devices that go “over” a cable box to give the user access to TV content through an internet connection rather than through a traditional cable/broadcast provider.

Unlike traditional TV advertising, OTT Advertising provides advertisers with a programmatic advertising platform for engaging digital TV streamers with the level of precision you expect from all your campaigns: in-market audiences, demographics, offline behaviors and geofencing & household geofencing.


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