Importance of Local SEO for a Business
Updated: Jun 9
Search Engine Optimization is the practice of optimizing your presence on the internet. It helps improve rankings on Google, and drive more traffic to your website.
While general SEO helps you rank across the world, local SEO is narrower and caters to your locality. Consider a basic brick-and-mortar shop or agency. It would be much better to focus on the local customer base than targeting national customers.
In this article, we’re talking about some significant reasons why you local SEO is important for your business.
Authority building through Google’s local 3-pack
When you search for a local query, say, ‘the best hair salon in Texas,’ you come across the top 3 Google My Business (GMB) listings from that area.
These are called the Google local 3-pack. These are one of the most desirable places on Google, receiving immense traffic from local customers.
Research suggests that 44% of people who had a local query clicked on one of the websites in the local 3-pack. This shows how much authority those three listings hold in the local search world. The websites that rank here receive a lot of website traffic- and so can you, by paying attention to local SEO.
Increase in website traffic from a particular area
If you want local customers to buy from you, you must make yourself visible in front of them. Local SEO is vital to build awareness about your business and attract eyes from the locals. By optimizing location-specific keywords, you can get more traffic from your target locality.
If you have a physical store, it can be quite profitable since the users can easily navigate you through the website. Thereby, attracting local customers to make a purchase.
Helps local customers find you easily
You can invest money in building up your store, but it can only go so far without an online presence. As customer buying habits are evolving, businesses also need to change their marketing methods.
Local SEO can help you optimize your online presence so that your customers can find you easily, both online and offline. Doing so will help you capture more leads into your funnel and drive more people to your website and store.
Given the pandemic situation, having an online presence has become a need more than a choice. Local SEO is the best alternative to traditional advertising, with easy visibility for customers.
Comparatively easy ranking with local keywords
There’s a lot of competition on search engines for keywords, and it’s not a cakewalk to rank high on those. However, it’s comparatively easier to rank for specific keywords.
The fun fact is that 76% of users searching for a nearby business visit it within a day. That’s the power of local SEO because if you optimize your listings, links, and keywords the right way, you can end up driving a lot of traffic and sales.
Conversion of online searches into offline sales
Having a website in 2021 is a no-brainer. You need it to position yourself in front of your target audience and build authority. However, what if you could capture their attention online, so they visit your store and make a purchase?
Enter local SEO.
By optimizing your web presence with local SEO, you can capture your audience’s attention and drive them to your website. Let them look around your products and services and navigate to your physical store to make a purchase. This way, you ensure that you’re visible to anyone who searches for a relevant query in your locality. And your website is persuasive enough to convince them to make a sale offline.
Improves traffic and ranking for most relevant searches
Ranking for the most relevant searches related to your niche is the best thing that can happen to a website. Since local SEO is easier to target with location-specific keywords, you can:
● Rank for highly relevant searches
● Drive traffic to your website
● Close more sales.
A lot of on-page and off-page practices can help you optimize your website’s local SEO. It’s a great way to grab all the SEO opportunities you can and drive traffic for multiple relevant searches that your users are most likely to make.
If your company is Conmigo Media, then you can rank for:
● ‘What is Conmigo media’
● ‘Conmigo media in Texas’
● ‘Conmigo media services,’ etc.
The more specific you are, the easier it will be to rank for that key phrase.