Is print advertising still a good idea? Printed materials offer your customers and prospects a brand experience that cannot be replicated online. Here are 5 reasons that print media works, and how print makes a lasting impact on your target market.
1. Print is tangible and has a “shelf life”
Publications, brochures, posters and other types of printed materials are physical items. Nothing can take the place of physically holding an ad. More, print ads can stay in offices or homes for months or even years after they are received.
2. Print is credible
Like the feeling you get when you see the new york times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. In addition, print offers the opportunity to align your brand the trusted publication in which it appears, lending further credibility.
3. Print reinforces your brand
Marketers know the impact of having a well-recognized brand, and printed publications and other branded materials are an excellent way to establish your brand.
4. Print helps you reach your target market
The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you can strategically place your brand in the right place at the right time, in front of the right audience.
5. Print is more engaging
Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spends 43 minutes reading a magazine.
We work with newspapers, magazines, neighborhood level publications and publishers such as Community Impact, Houston Chronicle, Living Magazine, Ad Pages, The Home Mag and more to ensure we always have access to the right options for our clients. Contact us today to find out if print advertising is right for your business.
Learn more about Solo Direct Mail
Learn more about RetailMeNot Wraps and Inserts