SEM

Search engine marketing is the fastest, most effective way to put the right product in front of the right customer at the right time.  SEM involves bidding on keywords to appear at the top of the search engine results page (SERP) when a relevant search is made.  Unlike longer-term strategies like SEO, it is possible to show up in the first position the same day and begin converting searchers to buyers immediately.  Considered a “bottom of the funnel” tactic, when professionally managed, SEM produces a quick and impressive return on investment.

 

What’s the drawback?  Bidding on keywords and buying clicks in real-time requires a great deal of expertise, and automated solutions rarely get it right.  Set-it-and-forget-it tactics are common, even among more reputable companies, and can result in disappointing losses.

 

An effectively managed campaign begins with market and keyword research, requires daily testing, optimization and intel iterations by an experienced strategist to maximize the return on your investment.  We do all of that.  Plus we offer comprehensive campaign tracking to prove your ROI, never require a commitment, and if we aren’t sure we can increase your revenue with our SEM, we won’t take on your account.

 

Contact us today and put our dedicated team of experts to work for you

  • Geographical targeting

  • Users' exact search terms ​incorporated into ads

  • Click-to-call

  • Ad extensions

  • Unique call tracking number(s) to track campaign success ​

  • Ongoing campaign optimization with focus will be on conversion volume 

  • Ongoing keyword research ​

  • Filtering of unqualified keywords

  • A/B tests on ad copy to optimize for conversion volume and cost to conversion ratio​

 

Both SEO and SEM should be fun

Contact Us for SEM Services

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