SEO stands for Search Engine Optimization, which is the practice of making every element of your website’s content recognizable to Google’s “crawling” bots. Why? To increase the quantity and quality of traffic to your website through organic search engine results.
Quality of traffic. Google must be able to interpret your website (via proper coding, links and content) to connect it to searchers who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better – it reinforces the legitimacy and relevance of your website to Google, gaining higher rankings for you and driving down the cost of any paid search efforts you may be doing alongside SEO
Organic results. Ads make up a significant portion of the search engine results page. Organic traffic is any traffic that you don't have to pay for.
Gain higher rankings in search engine results and drive more relevant traffic to your website pages.
Increase long term ROI with higher traffic volume through organic (non-paid) search
Improve brand awareness, visibility and gain a competitive advantage in the search engines.
What is Included with Conmigo’s SEO?
Title & Meta Tag Optimization
Analysis of content across blogs, forums, etc. for content generation, sharing & link building opportunities
Sitemap Updates & Submission
Minor Aesthetic Changes, if needed
Advanced analytics implementation, adding Google Analytics and Google/Bing Webmaster tools to the site to closely monitor traffic trends and identify high-ranking keywords and opportunities
SEM versus SEO: What's the difference?
Generally, "search engine marketing" refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.
Search engine optimization, or SEO, is different because businesses don't pay Google for traffic and clicks; rather, they earn a free spot in in the search results by having the most relevant content for a given keyword search.
Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.
Want to know what Conmigo Media can do for your business? Request a complimentary SEO audit and quote today!
Why Choose Conmigo for SEO Services in Texas?
The word organic is never going to go out of trend. Let it be organic farming, eating, or even living. Well, this word excites people in the internet world as well—primarily digital marketers. Right from web traffic, sales to revenue, they pine for it to be organic. But how to get this done? The magic word is Search Engine Optimization (SEO). And we, here at Conmigo Media, can help you infuse this magic into your company.
We believe that every company has something unique to offer. And we also think we have something equally special to put on the table. Combining both, we are sure that we can achieve progress that will be real and distinctive. Through our SEO services, we strive to generate more organic traffic to your company's homepage. We also focus on improving the quantity and quality of this to enhance the company's authenticity online.
Still not convinced? Let's quickly look at some reasons as to why you are better off choosing us as your SEO service provider.
Lofty promises - A big no-no for us
We strongly believe in the saying 'Don't bite more than you can chew.' And we make it a point to put this into action with every client we deal with. While choosing an SEO agency, it is imperative to go with one which doesn't promise unattainable targets. We will not make a promise to get your website featured on the first results page of Google in under a month. And we advise you not to go with any agency that does this as well.
Guaranteed transparency in all arenas
It takes time for any SEO service to produce effective results. And during this period, we wish to establish a trustworthy relationship with our clients rather than just a monetary one. And being transparent throughout this process is one way to enable this.
We are upfront with every prospective customer about our portfolio, clientele list, achievements, and limitations. Also, we do not charge for the first consultation, during which we will give you a quotation. We are also happy to assist you with customer references for you to verify.
Thorough website auditing
Website optimization is vital to perform well on any search engine site. To achieve this, we thoroughly audit the company's webpage first. We take our auditing process very seriously, as this is the foundation for effective strategies.
At Conmigo, we study your company's profile first and later offer an action plan driven by KPI metrics to attain ROI growth. We strive to deliver detailed monthly reports curated by a professional team of experts. We will be analyzing optimization opportunities, blog content, product descriptions, eCommerce and content marketing methods, and more. Our report will comprise our recommendations and findings along with achievable targets.
Clear cut communication
All of the above methods become futile if the communication path isn't open and transparent. We make sure that the team assigned to a particular company is always available for discussion.
We value our clients' time as well as ours. We try our best to keep our response time as minimum as possible for seamless interaction. We will make sure that the client's constructive criticism and our feedback will be communicated without misinterpretations. We also believe in setting workable deadlines after consulting with client customers. We make it a point not to set unrealistic ones.
Avoiding black-hat techniques
We follow this feature by default at Conmigo. Under no circumstances do we indulge or encourage any black-hat techniques. We believe that these are unethical and do not benefit the client or us. As high SERP ratings got through, these unorthodox methods are always temporary. Hence, kinds of link, content, and domain manipulation are strictly frowned upon at Conmigo.
We also discourage companies who wish to garner quick success via these methods. As the penalties levied will leave a devastating effect on the company's traffic and ranking. We adhere to Google's community guidelines. Instead, we employ white-hat methods to generate results. These include incorporating keyword-rich meta tags, powerful content marketing, conversion rate and keyword rankings, and decreasing page load time.
ROI focused growth
Our services concentrate on improving SEO by focusing on methods that boost ROI. We believe that this method produces real and permanent results. It is trickier to use this method as it helps us to earn visibility and not directly purchase it like paid ads.
Though SEO and website optimization are excellent methods to increase your ROI, it isn't easy to measure it in numbers as a customer's journey is not linear. So this process takes time as Google's algorithms change frequently and because there are over 200 ranking factors that decide ranking rates. This is where we come in. At each step, we here at Conmigo will be by your side, guiding your company to reach its goals.
Concentrating on SE optimized content marketing
We at Conmigo strongly believe that content marketing and SEO go hand-in-hand as one integrated component. There is no separating or replacing them with the other. Effective SEO is driven by knowledge-driven and meaningful content. Articles, blogs, words are essential to run a fruitful SEO campaign. And vice versa also holds. Successful content marketing can only be done through SE-optimized text.
We understand the importance of combining both to deliver results. And also, we believe that content will always remain king in the internet world. We have a specialized team of professional writers who can achieve this for your company.
Types of SEO Services We Provide in Texas
Each company is unique, just like the product it sells. Hence, the SEO strategy that works for one enterprise may not work for another. Sadly, Ctrl C, Ctrl V method doesn't work well in this scenario. This is why we at Conmigo Media have come up with different themed solutions to deal with this variety. We offer various SEO methods based on your company type, size, target audience, location, product, and the goals you want to reach.
Scroll down to choose the SEO strategy that floats your boat.
This would be the ideal choice of companies that have a strong local customer base. With this method, one can effectively outshine even their national competitors through targeted marketing. According to ReviewTrackers' study, 35 percent of all search traffic is local.
As your target audience will be smaller, the effect of your search engine-enabled marketing will be more substantial. Google's search algorithm works to benefit local companies immensely. How so? Its algorithm includes a proximity factor and notes down your location details. Hence local SEO is a handy tool to increase your conversion rate.
For a majority of eCommerce companies, their product is the hero. Unlike leads generated sales, Ecommerce companies get direct sales through their website. This is why a high SERP rank is considered a sign of good business health-especially for industries in retail. Here, the product gets more weightage than the company itself.
This is why SEO content marketing plays a vital role under this category. With a group of professional writers on board, we can tick this box for you. We also focus on conversion rate optimization simultaneously with SEO. We focus on prioritizing specific pages under this method, looking out for competition, analyzing, and increasing keyword search volume.
Eighty percent of internet users own a mobile phone as per the Global Web Index. Fifty-eight percent search the web from their phones. And 93 percent of all online experiences start from a search engine. One in three smartphone owners checks the website before visiting the store. These statistics indicate that Mobile SEO is a must for the future.
And luckily for you, this is one of our strongholds. We can help your company to become mobile-friendly. You can achieve this by making your website accept HTML, Java, or CSS codes, improve site speed, reduce pop-ups, remove flash, compress images, and more.
This category of SEO is all about sheer volume. From company size, customer base to web pages, such enterprises deal with everything in mammoth proportions. Such large companies don't want to be just noticed but want to dominate a service or product category.
Under this heading, we at Conmigo offer a plethora of services to enable maximum SEO. This includes automation, analytics, integration, use of structured data, and more. Enterprise SEO can improve the trust-building process with customers through targeted outreach campaigns. This is important to create organic content as 51 percent of internet users go for this than paid content.
Small Business SEO
As the name suggests, businesses with a smaller customer base can opt for this category. Company or customer base size doesn't matter for Google. It just looks for relevant content and keywords which we provide.
This is a great strategy to improve organic sales, which is the cornerstone of small organizations' success. According to a HubSpot survey, 70 percent of users click on are organic-not paid. We at Conmigo focus on increasing your organic traffic by using the long-tail query search technique, optimizing metadata with action keywords, improving web page navigation, using competitive analyzing methods, and more.
SEO is a startup company's best advertiser. It helps to establish the company's authority, announce its arrival in the market, and let other companies know that they have a new competitor in town. And we at Conmigo will be your best advisor to make sure your advertiser is doing its job well. We can help widen and communicate effectively with your audience, improve your brand value and image, increase customer retention and generate interest in your service.
The mother company's image will get you only a limited amount of visibility. You need other organic methods to gather attention. A franchise SEO technique is one such solution. Combining the principles of local and mobile SEO methods, Conmigo Media offers unique solutions for new franchise owners. We take care of common franchise problems like duplicate content, inter and backlinking and domain health. If you are a franchisor, we also check your franchisees' website so that their mistakes don't hurt or cost your company.
When used optimally, this can be your company's most potent international digital marketing strategy. Multilingual SEO is not just about translating content from English to French or Spanish. It is about capturing a different category of people altogether. We do this by creating unique multilingual content, forming individual URLs, enforcing Hreflang tags, optimizing metadata, and more. Moreover, we focus on making your web page culture-specific so that those users feel at home while browsing through it.
Seven Fundamental Reasons Why Your Website Needs SEO
Optimizing a website for Search engines is as important as naming your company. You will be rendered invisible in the internet realm otherwise. From brand image building, creating visibility to generating revenue, SEO has become a rite of passage for every eCommerce company.
Read on to understand your company's advantages with SEO and why you should invest in this $50 billion industry.
Builds Brand Image and Visibility
When effectively used, SEO can put a face on your website. It will help you gain a unique identity. Even in the face of fierce competition and market fluctuations, your brand image and value will help you sail through.
A search engine optimized website will make your company's website more visible, trustworthy and credible, all in one go. Using appropriate keywords and metadata, users will easily find your website as it will be ranked right at the top of the results page.
Though this takes time, the results will be rewarding. You will gain a loyal customer base that trusts your brand and services. This will fetch you positive feedback, which in turn will turn into new leads.
Generates Web Traffic and Engagement
If you optimize your website, you will turn over a profit. There are no grey areas or loopholes here. This is because SEO practices are the most direct ways to gain a high SERP rank. This means that more and more people are visiting your website. And voila, there is your revenue.
Studies say SEO-generated leads have a 15 percent closer rate. While on and off-page SEO techniques are two ways to achieve higher engagement. According to a report by BrightEdge, SEO drives 1000% more traffic than organic social media. And only 0.78 percent of internet users click on the 2nd results page. So, if your website isn't SE-optimized, it's more likely that you will end up here, losing visibility and revenue.
Pushes for Organic Content Marketing
Organic search and organic content rule the web. This hasn't changed with time or internet trends. So, companies must invest in organic content creating and marketing. And SEO of this content only makes things better for your company. And this, in turn, boosts your organic click-through rate.
Take a look at these numbers. As much as 53% of all website traffic comes from organic search, 60% of marketers say that SEO drives high-quality leads, and unduplicated content gets viewed two times more than paid ads. A balanced combination of original content and SEO is essential for any eCommerce company's growth.
Affordable Option with Long Lasting Results
With SEO, you don't pay for ad space. Instead, you create organic content which captures its own space. SEO is a cheaper option than its traditional counterparts, considering the high returns you get back in kind. And these results have long-term positive effects on your rankings, traffic, and credibility.
According to market pricing, most companies pay a monthly retainer of $501-$1000 for SEO services. And 88 percent of SEO agencies charge $150 or lesser per hour. Companies are advised to look at this cost as an investment rather than a marketing expenditure.
Improves Web Experience of Users
SEO is an excellent tool for offering your customers a hassle-free web experience. UX optimization and SEO are two things that complement each other. They make it easier for the user to find your page and use it without difficulty.
Nowadays, search engines collect data that help them understand user behavior. So, it is no longer just about the rankings. Factors like mobile-friendliness, usability, and site speed have more weightage. Search engines are more likely to suggest your site based on the number of users who have accessed it previously. And this is entirely dependent on how user-friendly your interface is. This is how SEO pushes companies to improve their overall web user experience.
Helps to Overthrow Competition
As SEO encourages companies to create and work with unique content, this keeps competition at bay effectively. SEO provides companies an edge over the rest, helping them stand out from the crowd. All of the above points help in increasing web traffic and revenue. This by itself gives any company an excellent chance to ward off competition.
SEO plays a vital role in helping us understand how the World Wide Web works. A good grasp of this enables a company to know the features of an individual market as well.
Get to Know Your Customers Better
SEO helps companies to retain unwavering focus on the user. Ultimately, search engine algorithms are made and altered, keeping the end consumers in mind.
With tools like Google Analytics, SEO metrics, and Google Search Console, companies can gather data about their customers and use it to their advantage. They can update their products and services based on this. Once you know your customers better, you will get to know how to reach them first. Data on user behavior combined with SEO tactics have explosive results.
Are you looking for the #1 SEO agency in Texas? Give us a call at 469.328.4658 to get a free consultation.
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